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LUCY NEWTOFF

Curated by Curiosity

Work

MY PORTFOLIO

SOLIVANA

SOLIVANA

Aspen Workation
This hotel is a social-cultural hub with an environment where travelers are encouraged to perform their work duties. We aim to highlight the Aspen culture and defy ordinary hotel experiences by creating a comfortable and welcoming space for users to be productive and engage with others.
Key Words - Social, Productive, Culture

ECHELON

ECHELON

Strategic Air Command & Aerospace (SIC) : Immersive Hotel
A multi-disciplinary team of interior designers, architects, and industrial designers conceptually worked to renovate the Strategic Air Command and Aerospace Museum in Ashland, Nebraska. Along with this, we were tasked to add a hotel to the existing site. Working hand-in-hand with an architect to create this new-build hotel, this hotel serves as an immersive overnight experience, acting as an extension to the museum visit. Pilot and astronaut-themed spaces will give visitors the context and impact to leave them with a memorable experience.
Key Words - Immersive, Context, Vantage

INTERTWINE

INTERTWINE

Montessori School
The Montessori Method embraces a child’s natural curiosity and a sense of wonder about the world around them. Enchanting environments invite exploration, nurture creativity, and provide a source of inspiration. Effortless curves and a continuous flow create a connected system like that of the natural world, which will provide a sense of internal focus and calm.
Key Words- Wonder, Curiosity, Enchanting, Effortless

PRADA

PRADA

Luxury Retail Revamp
Prada identifies itself as having a timeless essence, an unconventional design process, and a transcendent aura. This store’s design will utilize a unique layout that provides the customer with an unparalleled experience. To support their innovative and evolving ideas, the store will maintain a futuristic and modern essence. By playing with materiality and perception, the space will introduce a new direction for the brand.
Key Words - Transcendent, Unconventional, Timeless

ROOTED

ROOTED

Eco-friendly Microhome
This tiny home is strongly based on the life of a tree and the surrounding ecosystem. Its strong roots and base, heightened ceilings, natural essence, and reliance on sunlight and rain will assist the home and the users to blend in with nature efficiently. The raw materials and mix of indoor-outdoor spaces will give users a free-flowing sense of curiosity.
Key Words- Natural Essence, Free-flowing, Curiosity

CAREFREE FARMS

CAREFREE FARMS

Carefree Farms Olive Oil Company is a newly started Olive tree farm in Tuscany, Italy. The logo needed to be simple and elegant. The client wanted the iconic Cypress trees found in Tuscany, along with the outline of their home.

LEAP

LEAP

Inspired by the sculptural anatomy of a grasshopper, this bookshelf translates the insect’s angular legs into expressive structural supports. Sharp geometric lines are softened by warm wood, illuminated surfaces, and curved resin elements, creating a balance between organic movement and refined luxury. The piece embodies strength, lightness, and elegance through a nature-inspired modern form.

ARTWORK

ARTWORK

My artwork is a collection of paintings, drawings, photographic prints, and upcycles furniture. My creativity thrives beyond the world of interiors and lives on through a variety of mediums.

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About

My name is Lucy Newtoff

I’m a designer inspired by travel, furniture, and the quiet emotion of everyday spaces. My studies at Iowa State University and time abroad in Italy taught me to see design as a dialogue between culture, art, and material. Through interiors, art, and travel photography, I aim to create work that feels collected, lived-in, and sincere.

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